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Below are examples of some client assignments we have delivered during the last three years:
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Review of marketing communications used by 15 world leading economic promotion agencies, commissioned by a European national IPA
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Marketing strategy, including best practice e-marketing implementation for a South Asia national BOI
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Assessment of 45 special economic zones in Asia and the Middle East, commissioned by a Middle East economic zone management company
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Strategy review and new strategy development for a German state IPA
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Global benchmarking review and strategy implementation advice for an Australian regional IPA
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Team strategy and planning workshop for a Eastern EU national IPA
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Customer service strategy for a national Asia Pacific Agency
Case study 1 -
UK investment promotion agency
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We provided specialist economic promotion consulting to senior management, shaping a more coordinated approach to new inward investment and aftercare.
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We undertook a regional economic/business audit and identified the real strengths and opportunities relevant to investors in selected clusters.
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We assisted in the development of new agency operational strategies.
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We undertook Investor targeting activities, focusing on selected business sectors, both in the
UK.
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We connected the agency director to influential networking contacts.
Case study 2 - Scandinavian investment promotion agency
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We represent this agency in the
UK.
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We assisted in strategy development for investment promotion and business development.
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A large number of investment project areas have been researched, developed and promoted.
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We made high profile business introductions in numerous areas of interest, including data communications, hotels, airlines.
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We organised networking meetings for the agency directors, with government officials, industrialists and financial contacts.
Case study 3- European business park
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We undertook research into potential areas of cluster development.
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We appraised the business park's regional economic potential in comparison with similar and competing locations worldwide.
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We contributed to new business infrastructure developments.
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We prepared the international marketing and promotion strategies for the region and the business park itself.
Case study 4 - European state promotion agency
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We provided UK representation for the economic promotion agency.
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We delivered investor targeting campaigns, focusing on UK, German, US and Japanese companies matching the region's potential.
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We organised other marketing and PR activities.
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We devised business partnering programmes for local companies to work with international companies.
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