Investment Promotion Case Studies Print E-mail

Below are examples of some client assignments we have delivered during the last three years:

  • Review of marketing communications used by 15 world leading economic promotion agencies, commissioned by a European national IPA
  • Marketing strategy, including best practice e-marketing implementation for a South Asia national BOI
  • Assessment of 45 special economic zones in Asia and the Middle East, commissioned by a Middle East economic zone management company
  • Strategy review and new strategy development for a German state IPA
  • Global benchmarking review and strategy implementation advice for an Australian regional IPA
  • Team strategy and planning workshop for a Eastern EU national IPA
  • Customer service strategy for a national Asia Pacific Agency


Case study 1 - UK investment promotion agency

  • We provided specialist economic promotion consulting to senior management, shaping a more coordinated approach to new inward investment and aftercare.
  • We undertook a regional economic/business audit and identified the real strengths and opportunities relevant to investors in selected clusters.
  • We assisted in the development of new agency operational strategies.
  • We undertook Investor targeting activities, focusing on selected business sectors, both in the UK.
  • We connected the agency director to influential networking contacts.

Case study 2 - Scandinavian investment promotion agency

  • We represent this agency in the UK.
  • We assisted in strategy development for investment promotion and business development.
  • A large number of investment project areas have been researched, developed and promoted.
  • We made high profile business introductions in numerous areas of interest, including data communications, hotels, airlines.
  • We organised networking meetings for the agency directors, with government officials, industrialists and financial contacts.

Case study 3- European business park

  • We undertook research into potential areas of cluster development.
  • We appraised the business park's regional economic potential in comparison with similar and competing locations worldwide.
  • We contributed to new business infrastructure developments.
  • We prepared the international marketing and promotion strategies for the region and the business park itself.

Case study 4 - European state promotion agency

  • We provided UK representation for the economic promotion agency.
  • We delivered investor targeting campaigns, focusing on UK, German, US and Japanese companies matching the region's potential.
  • We organised other marketing and PR activities.
  • We devised business partnering programmes for local companies to work with international companies.
 

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