This workshop focuses on one key thing - global best practice. We present what makes for best practice in the promotion and attraction practices of well over 200 agencies around the world, and how to achieve it in your own organisation.

Who should attend?

Workshops are open to executives that direct, manage or deliver investor servicing programmes for their agency, in particular:

• Directors and managers of investment promotion teams
• Investment project managers
• Research team members
• Marketing, website and communications executives
• Staff and consultants based in overseas offices, embassies, overseas missions
• Staff dealing with corporate direct investment

What is covered?

This Workshop programme is a unique and ideal opportunity for investment promotion executives to review their own methods and activities and refocus on ways to secure investment. The workshop is facilitated by the IPA Performance Benchmarking team of GDP Global. Examples of best practice are presented by IPA executives themselves.

The structure of each workshop follows the following agenda:

• Results from the IPA Performance Benchmarking programme
• Examples of world best practice in investment promotion and investor servicing
• A focus on marketing and e-marketing in investment promotion
• How do agencies provide information to investors?
• Servicing investor enquiries ? What investors expect from agencies
• Best practice enquiry/project handling: Process and content
• Discussion of best practice is defined by the participants
• IPA Power Performance - Top tips from some of the best performing agencies

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