Johannesburg, Tuesday-Thursday 14-16 February, 2012
Outline Agenda (subject to development)
The Southern Africa 2012 International Investment Promotion Programme (SADC IIPP) has been developed to reflect the needs of investment promotion professionals in Southern Africa.
DAY ONE: FOREIGN DIRECT INVESTMENT (FDI) AND INVESTOR FACILITATION (08:30 - 17:15)
Key Learning Points: Day One provides a global, macroeconomic perspective to investment promotion in Southern Africa. Participants hear about what makes an ideal investment promotion agency. They also experience, first hand, some of the techniques required to understand international business and to promote their country/region effectively to investors.
- The Global Economy and Foreign Direct Investment
- How to Make the Ideal Investment Promotion Agency
- Southern Africa’s Global and Local Context
- Understanding the Foreign Direct Investor
- Best Practices in Managing Investment Enquiries
- Case Study: Winning Investment in Southern Africa
DAY TWO: IDENTIFYING INVESTORS, DEVELOPING AN FDI STRATEGY, SECURING INVESTMENT (08:30 - 17:10)
Key Learning Points: Day Two drills into the detail for creating an effective investment promotion strategy. Experts from Deloitte explain exactly how companies assess locations for investment and how IPAs create effective strategies. The day completes with practical sessions on implementing lead generation campaigns, and the practical experiences of investors in Southern Africa.
- FDI - The Location Consultants’ Perspective
- How to Assess an Investor’s Business and Investment Potential
- Techniques for Evaluating Priority Industry Sectors
- The Strategy to Promote Priority Industry Sectors
- Marketing tools for Investment Promotion
- Real Investment Case Studies
DAY THREE: RAISING YOUR REGION’S INVESTMENT PROMOTION GAME (08:30 - 17:00)
Key Learning Points: Day Three provides explanations on how to implement the most effective investment promotion strategies. We consider best practices in investment promotion from around the region, especially in areas such as image building and the stimulation of business expansions and reinvestment. The optional afternoon programme provides participants to experience South Africa’s industrial environment, and to meet businesses and investment promoters there.
- Investment Promotion Strategy
- Investor Servicing and Development, and Case Studies
- Strategic PR in FDI Attraction
- How Team Southern Africa Intends to Raise the National Game: Case Studies
- Visit to Midrand’s High Tech and Creative Clusters, to Meet with Companies and Investment Promoters
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