The IPA Strategic Investment Promotion Programme covers a range of advanced strategies suitable for implementation. This programme is aimed at executives responsible for implementing and driving change in investment promotion which will bring lasting value-added investment to their region.

This programme will provide you with a true understanding of the issues and the ability to apply these strategies.

Delegates attending the programme will:

• Explore the economic and corporate implications of today's global economy
  • Understand who is winning investment today and why
  • who will be losing investment
  • what can be done for economies in the face of profound economic challenges and intense international competition
• Investigate the strategic alternatives open to investment promotion agencies
• Match up long-term benefits with short-term gains
• Technology marketing
• Re-investment investor retention strategies
• Regional repositioning strategies
• International marketing, management of information and CRM strategies
• Review the investment promotion best practices from around the world: compare Asian, European and American promotion strategies for attracting investment
• Consider how agencies should be organised, managed and measured in the future?
• Consider how to convert threatened low-value manufacturing operations to high-value internationally-orientated activities embedded in your region
• Strategies for effective policy advocacy
• Are you measuring results coherently and do you have stakeholder buy in?
• Make sure your organisation is on the right track and will become one of tomorrow's successful innovators in investment promotion!

The focus of this programme is to ensure a holistic approach to economic development, dealing with international investment, indigenous business growth, cluster development, trade and investment. Also covered will be research and development, education and skills, investor aftercare, effective organisational structures, performance measures and other topics of specific interest to those attending.

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