FDI attraction is one subject that most Foreign Missions are challenged with when promoting their country for trade and investment but key to unearth opportunities and competitive positioning.

This programme is designed in view of the requirements from Foreign Missions and has been created in consultation with Diplomats to help meet the needs and demands of the economic promotion role. The pragmatic workshop approach makes the programme ideal for both experienced diplomats, and staff specializing in trade, investment and commercial matters.

The workshops will cover 8 key subjects:

• International economic and business trends
  An overview and briefing for diplomats
• Commercial and economic diplomacy
  How diplomatic missions assess international business and investment opportunities for their country
• Corporate investment decision making demystified
  How companies select countries to invest in
• Best practice in economic diplomacy
  Examples of effective economic diplomacy around the world
• Country promotion and the image building process
  How overseas missions can project an attractive business image
• Effective communications and negotiations in economic diplomacy
  Making full use of briefings, events, delegations & intelligence
• Networking for attracting Foreign Direct Investment
  Long term and strategic approaches for overseas missions
• Investment promotion by embassies and consulates
  Guidelines for an action plan

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