This two day E-marketing course has been specially developed for Investment Promotion Agencies.

As well as being fully briefed on the essentials of E-marketing you’ll receive practical advice and methods to implement E-marketing in your agency.

In this programme we will:

• De-mystify E-marketing: what it is and how it can benefit your agency
• Take and in depth look at the essential tools of E-marketing
• Analyse the website and everything it comprises: webstats, social media, email traffic and more
• Outline the main e-communication channels suitable for investment promotion
• Put together an effective E-communications plan

During the two days delegates will get the chance to bring e-marketing ideas to life. Furthermore:

• Template documents will be provided that will help you to implement your own E-marketing strategy. For example, how to prepare a brief for your digital agency.
• A number of free private clinics are available on a “first come first serve” basis for those delegates that have specific questions about their own E-marketing plans.
• Industry guest speakers will be invited to present their views and opinions on E-marketing.
• We provide you with links to useful online tools and resources that you can use in your everyday work.

Typical Agenda: The programme is updated regularly to suit participants' needs.

Day One – E-marketing explained and how to create a strong website

08:30 – 09:00 Course registration

09:00 – 10:00 Course Introduction and E-marketing explained
Become familiar with the essentials of E-marketing and understand how they can be used to improve the success of your organisation.

10:00 – 10:30 Tea and coffee break - E-marketing challenge 1

10:30 – 12:00 Steps to redeveloping or creating an effective website

12:00 -13:30 Lunch - E-marketing challenge 2 (Review your own website)

14:00 – 15:00 Latest thinking in digital media

13:30 – 14:00 Team presentations

15:00 – 15:30 Tea break

15:30 – 16:30 Steps to developing and implementing an E-communications plan
Making sure you get the most out of your E-communications budget.

16:30 – 17:00 Top tips to get the best out of your website design agency

17:00 – 17:30 Private clinic with the course trainers
Use this private consultation to:

Review a proposal you’ve had from a digital agency to create a website or implement an online campaign.
Get answers to specific questions you have on E-marketing.

19:30 Academy dinner – for all participants, as guests of GDP Global

Day Two: How to develop and implement an effective E-communications strategy

09:00- 10:30 Essential website add-ons
Enhance the visitor experience and create business leads

10:30 - 11:00 Tea and coffee break

11:00 - 12:00 E-Marketing case studies

12:00 - 13:00 E-challenge 3 (action plans)
Templates and guidance provided.

13:00 – 14:00 Lunch

14:00 – 15:15 Review and feedback on action plans
The trainers will review and provide advice on each group’s action plan.

15:15- 15:30 Tea and coffee break

15:30 – 16:00 Final discussions
Close of E-marketing for Investment Promotion Agencies programme

16:00 – 17:00 Private clinic with the course trainers
Use this private consultation to:

Review a proposal you’ve had from a digital agency to create a website or implement an online campaign.
Get answers to specific questions you have on E-marketing.

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